Just as we purge our closets of styles (or sizes!) we haven’t worn in years, it may be time to start purging email list(s) of subscribers who haven’t interacted with your organization in years.
Email can easily be disregarded or missed. When you need a recipient to take an action, such as volunteer, sign a petition, call their elected officials, or donate, you need your message to work.
Discussion on an approach to telling stories that will motivate someone to support organizations that build and maintain well-being in our communities.
