While it may seem like good short-term marketing, advertising an unrealistic share of funds going to program expenses undermines the long-term effectiveness of your organization and of all nonprofits.
A policy governing conflicts of interests is perhaps the most important policy a nonprofit board can adopt. To have the most impact, the policy should be in writing and regularly reviewed.
Transparency inspires confidence. Beyond what the law requires, nonprofits can demonstrate their commitment to ethical practices by being transparent regarding finances and fundraising practices.
Nonprofit leaders have a special obligation to demonstrate their commitment to values such as accountability, compassion, honesty, service to others, transparency, and respect.